Centralised Processing Advantage
 

Fresh & Folds handles washing, drying, pressing and quality control in central facilities, ensuring uniform standards across all stores. Franchise outlets focus on customer service, pick‑up/drop‑off and marketing, allowing investors to run the business with minimal daily involvement. Centralisation reduces machinery duplication, lowers inventory requirements and enables bulk procurement of eco‑friendly detergents.

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Recession‑Resilient & High‑Margin Sector
 

Laundry is a non‑discretionary service; regardless of economic cycles, people need clean clothes. Studies highlight the industry’s resilience and high margin potential. Our automated processes, efficient workflows and omnichannel approach maximise throughput and minimise labour. Investors can expect gross margins of 40–50 % and net margins of 20–25 % once scale is achieved.

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Low Manpower, Omnichannel Marketing
 

The digital platform manages scheduling, payments, tracking and feedback, freeing franchisees from day‑to‑day operational headaches. Fresh & Folds runs centralised marketing campaigns (social media, SEO, influencer marketing and partnerships with residential complexes and offices) and handles customer support via call centres and chatbots. Investors gain access to a brand that invests in technology and marketing, enabling rapid customer acquisition.

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No Royalty Fees – First of Its Kind
 

Traditional laundry franchises typically charge recurring royalty on gross sales. Fresh & Folds is positioning itself as India’s first laundry franchise to waive royalties, instead earning through supply agreements and ancillary revenue streams. This structure amplifies franchisee profitability and shortens payback periods.

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Ethical & Customer‑Centric Approach
 

We view garments as extensions of our customers’ identities. Every piece is tagged, tracked and handled with respect, whether it’s everyday office wear or an heirloom saree. Our brand values revolve around transparency, sustainability and community building. Franchisees are expected to uphold these standards, fostering long‑term relationships with customers and employees alike.

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Expansion Strategy – Hyderabad First, Then Pan‑India
 

Hyderabad’s booming IT corridor, growing middle class and shortage of organised laundry services make it an ideal launchpad. With successful pilots at Taste Baazaar, we plan to expand across Tier 1 cities (Bengaluru, Mumbai, Delhi) and quickly penetrate Tier 2/3 markets where competition is fragmented. The collection‑point model is particularly suited for smaller towns, allowing investors to tap latent demand at a lower entry cost.

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Return on Investment – Pessimistic vs Optimistic Scenarios
 

Pessimistic Case: Let’s assume a Live Store franchise earns an average monthly revenue of ₹1.5 lakhs in Year 1, growing conservatively to ₹2 lakhs by Year 3. With a gross margin of ~40% and monthly operating expenses of ₹60,000, annual net profits would range from ₹3.6 lakhs to ₹5.3 lakhs. Even in this modest growth trajectory, the initial ₹12 lakh investment can be recovered within 24–30 months, and total earnings over 5 years could touch ₹22–25 lakhs, giving an ROI of 100–120%.

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Optimistic Case: Now assume stronger traction with a monthly revenue of ₹2 lakhs in Year 1, scaling up to ₹3+ lakhs by Year 3 onwards. With efficient operations and increased marketing effectiveness, net profit margins can reach 25–30%. This results in annual profits rising from ₹4.8 lakhs to ₹9+ lakhs. Under this scenario, franchisees can expect to recover their investment within 15–18 months, and reach a 150–180% ROI over 5 years. Further upside potential exists from corporate tie-ups, subscription-based laundry plans, and brand cross-selling.